Lend Lease House and Land Sales Centre
Lend Lease required its sales centres to be updated from analogue environments to interactive digital habitats that are both cutting edge and functional.
WHAT WE DID
Habitat Digital is engaged on an ongoing basis to continually improve the connection that Lend Lease has with its customer through digital technolgy. This involves:
- Providing recommendations on hardware and software
- Project management including installation, integration, commissioning and training
- Content creation (animation and graphic design) and content management
- Bespoke development of interactive sales tools
Each sales centre has 2x 8 screen video walls with up to 4 interactive touchscreens (fixed and tablet) to four independent zones on the video wall. In addition to further assist marketing communications, there are 2 back-to-back 55” LED portrait displays. All hardware is monitored and managed remotely.
The interactive technology enables staff to easily present key selling features of the local area, the release and available homes. The presentation typically starts with the touchscreen and then content is flicked to the large video wall.
In 2-weeks, Habitat Digital created an interactive map that allows sales staff to share the particulars of the lots as well as mark the lots as sold.