Alkimos Shopping Centre Signage Animation
To promote whether the sales office is opened or closed, we created an animation. In contrast to the usual remote sales office digital signage, this played in a shopping centre.
The communication piece incorporates evocative lifestyle imagery. Furthermore, in a similar vein to the UDIA award animation stick figures are used. Due to the use of playful stick figures, the brand personality is conveyed.
Most importantly, a relevant CTA is incorporated.
Finally, the portrait screen is bright and the animation text designed to be legible from the nearby footpath.
Alkimos Beach Sales Office