To promote whether the sales office is opened or closed, we created an animation. In contrast to the usual remote sales office digital signage, this played in a shopping centre.
The communication piece incorporates evocative lifestyle imagery. Furthermore, in a similar vein to the UDIA award animation stick figures are used. Due to the use of playful stick figures, the brand personality is conveyed.
Most importantly, a relevant CTA is incorporated.
Finally, the portrait screen is bright and the animation text designed to be legible from the nearby footpath.
Alkimos Beach Sales Office