Angus & Coote instore music brand strategy

Due to Angus & Coote’s refresh strategy, instore music was seen as the perfect medium for the revitalisation of the brand. To achieve this, A&C’s parent company chose Habitat Digital as its background music and technology partner.

What we did with the instore music

To curate the right instore music program it was important, that music repositioned the brand to a new audience.  It also needed to keep staff motivated and reflect the atmosphere and product.

We worked closely with marketing to achieve this and also engaged store staff in the briefing process. The most powerful background music system available delivers the music program.

Perhaps the most interesting element of this rollout was that we gave A&C the necessary tools to self-install; a combination of easy-to-follow instructions and informed phone support got the job done with finesse.

As part of the service, we also take care of all public performance music licensing.

Our approach to music program is unique and gets results. We make better instoremusic programs and that is, in part due to how we do it.

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