Logo animation is powerful, but it only has a few seconds to convey the brand personality and name. The Goobne brand has healthy attributes and this is communicated through the green leaf device.
We wanted to bring health into the Goobne name so used the leaf device to create the name Goobne! The brand is also fun and quirky and we communicated this in the motion of the animation.
The logo animation seemingly prances as it writes the name and lands on top of the name. A variation of the logo features on the outward-facing video wall mosaic and is in landscape and portrait orientation.