Retail background music – Goldmark
Retail background music is essential to adding ambiance and atmosphere to any bricks and mortar store. The Goldmark jewelry chain’s retail background music, support and update service is provided exclusively by Habitat Digital.
Because Goldmark was in the process of reviving the brand, the company chose Habitat Digital as its retail background music and technology partner.
We worked closely with the marketing team to curate a music program that repositioned to a new audience while reflecting the brand personality and keep staff motivated.
Knowing that staff on the ground know their market and customers, we also sought their input for what should play on the stream, at different parts of the day.
In-store music is also a great way to keep staff motivated, so we also fitted in as many of their requests as we could to help them through the slower parts of the day.
The system also allows for adjusting of store hours during busy times such as Christmas, Valentine’s and others. We also provide the stores with specific streams to cater for special days such as Australia Day, Mother’s Day and more.
Background Music Program
The most powerful background music system available delivers the music program.
Perhaps the most interesting element of this rollout was that we gave Goldmark the necessary tools to self-install.
This was achieved through a combination of easy-to-follow instructions and informed phone support got the job done with finesse.
As part of the service, we also take care of all public performance music licensing. Interestingly, we run this client offline.
From a service perspective, this means the client relies heavily on our phone support system.
Usually, our clients are online so we proactively monitor a network of media players and send schedule and content updates through the Internet.
Updates for offline clients happen via the client’s intranet and USB. We have also produced animations for Goldmark.