The Good Guys Background Music

After the Good Guys was acquired by JB HiFi the background music needed a refresh. As a long-term supplier to TGG, we worked closely with the new team to provide a revised soundtrack / background music program.

The Improvements

The PA system was improved, the volume increased and the importance of staff came to the fore.  Most importantly, the demographics and desired atmosphere shift according to time of day, day of week and geography . The program seeleslly adapts to these changes.

The new music program has been progressively rolled out to stores with the latest fit-out, the exclamation point to  the store upgrade. 

Interested in curated music programs. Check out an example here

JB Hi-Fi

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