Asymmetrical video wall challenge
Expertise is required to create animations for asymmetrical, mosaic video walls. In the production of content for this unique video wall, it was really important to factor the surrounding environment at Goobne in Darling Harbour.
The monitors are mounted in an open frame at the entrance of the restaurant. There are large gaps between the screens which means the content has to be carefully considered or produced. Furthermore what is occurring ‘between the gaps’ has to be factored.
Producing and procuring content
The ambient content fills the picture. The result is the viewer gets a sense of what the image is. Content switches between treating the video wall as a total (and singular) canvas and as 8 distinct screens.
The screens are various sizes and oriented both in landscape and portrait. Although possible, no screen was mounted obliquely.
A project with an additional challenge
A great challenge in this project was the budget. So we delivered a low-cost solution. Best value hardware and software were used. A minimum 4K content was required so we built a custom media player with a mid-range graphics card.
Furthermore, we used the appropriate hardware/software to map the screens. Our creative team needed to position the XY coordinates of the various screens so we created a design template.
Given that Goobne is a new brand in the Australian market, we really wanted to focus on brand reinforcement while conveying the brand personality.