First of all, an outdoor wayfinding kiosk helps navigation at Springfield Rise, home to the largest display village in Australia. As a result of conditions that are hot 9 months of the year and terrain that is hilly, finding the shortest route to the destination is important.  

Customer Experience

Consequently, to improve the customer experience, we deployed technology to understand behaviour in the village. Furthermore we provide an interactive experience that aids visitors by shortlisting homes that meet their needs. As a result, the wayfinding kiosk fulfils this objective. Most importantly, the kiosk allows customers to search for homes of interest by a number of criteria; bedroom quantity, builder, frontage, etc.

The Journey

Another feature enables VR tours of the homes so they can decide whether its right for them. As a result, the kiosk then recommends the journey. The same kiosk also operates facial detection software, the data builds into a broader data platform through measurement of interaction with the technology plus Wi-Fi provides additional data e.g. heat mapping and repeat visitors.  The data is used to optimise the customer experience and plan future display villages

If you’re interested in outdoor digital technology check out this project.

Springfield Rise

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