This weight loss animation was for a Jenny Craig weight centre that was located inside the Target department store. This animation was played on screens outside the consulting rooms to attract the eyes of passing traffic.
The weight loss animation
The animation was designed to play on one row of two screens (3840×1080). The zipper device is synonymous with weight loss and reveals the key message of the creative piece.
It was part of larger campaign where the trial site also has 2x digital signage totems at the entrance of the store. Four landscape monitors stacked on top of each other.
The creative team had fun creating additional animations that connected the two separate totems, treating it as one canvas. Here is another animation we created as part of that campaign on a totem display.